Snickers Peanut Butter Squared

I haven’t been this excited for a new piece of candy since I stumbled across Chewy Lemonhead and Friends.

A crossroads or milestone?

Snickers is probably my favorite mass-produced candy bar, so you know I had to buy this new confection/concoction. The candy bar itself has its very own facebook page, and you can learn there with some flashy Flash that inside the wrapper you’ll find two squares.

Two halves are less than the whole?

You’ll also learn that the squares are layers of: milk chocolate, caramel, “peanut butter,” peanuts, “nougat,” and then another layer of milk chocolate, or what the facebook page calls “a sweet and luscious layer of instant happiness.”

Look, I know marketing works. But I was not instantly happy upon biting into it. I put quote marks around “peanut butter” and “nougat” because I’m not convinced that’s what I ate. The “nougat” looks more like acoustic ceiling tile and was pretty dry and scientific. The “peanut butter” didn’t taste like any peanut butter I’ve ever had. And the gimmick of making two squares instead of one bar is surely lost on me.

I’ll be sticking with regular Snickers bars, thank you very much.

~ by jackjackson on March 30, 2011.

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